NJ Transit Graphic Standards Manual

Peter Muller-Munk, 1981
“Public transportation in New Jersey has high visibility because of the volume of equipment, facilities, and associated customer information aids it utilizes. This  is disaggregated over a complex of mass transit services and alternatives as pro- vided by approximately 280 bus companies, several commuter railroads, and two  port authorities. These elements collectively provide the basis for a planned identity in their appearance and performance, forming both an initial and strong impression to the users of NJ TRANSIT' s transit operations. These operations are unique, serving as a regional bridge linking major population centers in New York and Pennsylvania. Consistent and coordinated use of elements such as symbols, signs, schedules, advertising and promotional material can go far in improving the  understanding of NJ TRANSIT' s local and inter-state transit services, image enhancement, and efforts to increase ridership.”
Shelving
Graphic Design