Peter Laundy, Massimo Vignelli, 1980
“The publication of this volume was promted by a seminar on communication and design for non-profit institutions which was organized by the AIGA in 1976. At that time, it became apparent that a great amount of effort and progress of a broad spectrum of institutions, but that an even greater amount of waste resulted from a lack of design coordination and consistency. I suggested that the AIGA publish a manual to help these institutions improve the efficiency and economy of the process of communication.
The main purpose of this manual is not to generate sameness or fads, but to provide tools to develop individual programs to fit individual situations. It is also intended to support the efforts of designers dealing with management to illustrate the necessity of investing in a coordinated graphic design program.”
Shelving
Graphic Design